The Internet Advertising Report
商品資訊
ISBN13：9780887308826
出版社：Harpercollins
作者：Mary Meeker
出版日：1997/01/01
裝訂／頁數：平裝／160頁
商品簡介
In this exciting follow-up to their successful The Internet Report, Wall Street’s Mary Meeker and the technology team at Morgan Stanley offer a groundbreaking look at the hot new world of advertising on the ‘Net. Advertisers, ad agencies, Web site owners, designers, entrepreneurs, and investors alike will take away new strategies, ideas, and answers to the most important questions being asked about business on the Internet: HOW DO YOU MAKE IT PAY?
INSIDE:
Who are the biggest Web advertisers?
What sites generate the greatest ad revenue?
How do the best Web sites attract users and advertisers?
How much is spent on Web advertising?
How large can the Web advertising market become?
Is the Internet the next mass medium?
PLUS:
Internet usage trends -forecasts -demographics
Emerging standards for ratings measurement and audit
How to make good Internet and buying decisions
How the Web does more for advertisers than traditional media
A directory of emerging companies on the Internet advertising frontier
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