77折
60 TRENDS IN MINUTES
商品資訊
ISBN13：9780471225805
出版社：JOHN WILEY & SONS;LTD
作者：Sam Hill
出版日：2002/08/12
裝訂／頁數：平裝／288頁
商品簡介
作者簡介
目次
相關商品
商品簡介
A showcase of the sixty trends that will have the biggest impact on business in the next decade
In Sixty Trends in Sixty Minutes (A Brandweek Book), top marketer Sam Hill, author of the bestselling Radical Marketing, highlights the trends that will have the biggest impact on marketing, brand management, and product development within the next decade. He separates the momentary fads from the lasting movements and reveals why trends matter, where they come from, and how to exploit them. He also describes the ten factors that will influence current trends and trends to come, such as exponential population growth, urbanization, interconnectedness, and the decreasing role of work in our lives. With these valuable insights in hand, business leaders will learn how to differentiate their product on the shelf, tap into specific markets, meet consumers' desires for "authentic" products, and much more. Hill also guides managers in conducting trend workshops identical to those offered by his consulting group at top-dollar prices. Timely, relevant, and global in its scope, this book offers entrepreneurs and managers new ideas and techniques for finding success today and in the future.
In Sixty Trends in Sixty Minutes (A Brandweek Book), top marketer Sam Hill, author of the bestselling Radical Marketing, highlights the trends that will have the biggest impact on marketing, brand management, and product development within the next decade. He separates the momentary fads from the lasting movements and reveals why trends matter, where they come from, and how to exploit them. He also describes the ten factors that will influence current trends and trends to come, such as exponential population growth, urbanization, interconnectedness, and the decreasing role of work in our lives. With these valuable insights in hand, business leaders will learn how to differentiate their product on the shelf, tap into specific markets, meet consumers' desires for "authentic" products, and much more. Hill also guides managers in conducting trend workshops identical to those offered by his consulting group at top-dollar prices. Timely, relevant, and global in its scope, this book offers entrepreneurs and managers new ideas and techniques for finding success today and in the future.
作者簡介
SAM HILL is the cofounder of the Helios Consulting Group, which helps top management solve complex strategic problems. He was previously a partner and Chief Marketing Officer at Booz Allen Hamilton and Vice Chairman of DMB&B, a top-twenty global advertising agency. His writing has appeared in such publications as the Harvard Business Review, Strategy & Business, Fortune, Ad Age, The Wall Street Journal, and the Financial Times. He is also the coauthor of Radical Marketing and The Infinite Asset: Managing Brands to Build New Value.
目次
Is Purple the Next Black?
The Trendmeister Hall of Fame.
Fads, Fashion, and History.
Economic and Geopolitical Trends.
Technology Trends.
Societal Trends.
Consumer Trends.
Business Trends.
Workplace Trends.
Trendblasting.
Final Thoughts.
Acknowledgments.
Notes.
Selected Sources.
Index.
The Trendmeister Hall of Fame.
Fads, Fashion, and History.
Economic and Geopolitical Trends.
Technology Trends.
Societal Trends.
Consumer Trends.
Business Trends.
Workplace Trends.
Trendblasting.
Final Thoughts.
Acknowledgments.
Notes.
Selected Sources.
Index.
今日66折
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。