BUSINESS GROWTH STRATEGIES FOR ASIA PACIFIC
商品資訊
ISBN13:9780470821725
出版社:JOHN WILEY & SONS;LTD
作者:CHIEN
出版日:2005/03/20
裝訂:精裝
商品簡介
--Koh Boon Hwee, Chairman, Singapore Airlines
"This book's comprehensive and insightful coverage on business growth strategies for Asia Pacific makes it one of the best practitioner's guides. Stan Shih, one of the most respectful entrepreneurs of our time, has joined force with Dr. Willie Chien and Dr. Po-Young Chu to share their valuable experiences with those who wish to develop their business in Asia. The methodology proposed by the authors to analyze the complex competitive conditions and subtle cultural factors related to Asian market provides enormous help for international companies, either Western or Asian, to plan and to execute their business strategies for Asia."
--Dr Morris Chang, Chairman and CEO, Taiwan Semiconductor Manufacturing Corporation (TSMC)
"In this book, the authors have used numerous examples and case studies from a broad range of industries to highlight the critical importance of defining a strategy for Asia with local market characteristics. Where they have excelled is in their systematic use of analytical models to describe the complex business environment. I believe that the readers will unlock the value of this book when they start following the models proposed to plan for their Asia Pacific business strategy."
--Jim Morgan, Chairman and CEO, Applied Materials
"Drawing on the considerable experience of two of Asia Pacific's successful practitioners, this work is a compelling business map for anyone wanting to engage in business in Asia Pacific and a necessary part of the tool-kit of the asian specialist laying out a path to success in this dynamic part of our world."
--Armin Meyer, Chairman and CEO, Ciba Specialty Chemicals
作者簡介
Stan Shih is one of the most distinguished entrepreneurs in the IT industry. As the founder of Acer, BenQ and Wistron, he is considered to be one of the most influential business strategists of our time.? He is also the founder of Aspire Academy.
Dr. Po-Young Chu is president of Aspire Academy, which prides itself on training executives and managers to cope with the highly dynamic business environment. He is a former director of EMBA programs at National Chiao Tung University in Taiwan.
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