The Presentation Secrets of Steve Jobs ─ How to Be Insanely Great in Front of Any Audience

賈伯斯簡報密技首度公開！
三階段修練，讓每個人對你說YES的秘訣

瞄準你想要影響的人！
無法利用簡報做有效的溝通傳播，構想與努力可能化為泡影
運用賈伯斯的技巧，撼動人們的情感和理智

史提夫．賈伯斯（Steve Jobs）是全世界最擅長擄獲人心的溝通傳播者，任何人與他相比都是望塵莫及。溝通傳播教練卡曼．蓋洛以賈伯斯的傳奇簡報為藍本，挖掘他用什麼本領讓觀眾如痴如醉，協助你學習並學以致用，透過作者的分析，你將學習到賈伯斯如何發揮五種技巧，讓你的簡報如虎添翼：

．設計訊息
．呈現理念
．引發人們對產品或功能的熱烈反應
．營造難以忘懷的經驗
．讓顧客皈依為信徒

向賈伯斯看齊，你的簡報將會鶴立雞群，讓競爭對手與工作同仁自嘆弗如！

★本書中譯本《大家來看賈伯斯：向蘋果的表演大師學簡報》由美商麥格羅‧希爾出版

“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
--Rob Enderle, The Enderle Group

“Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

Carmine Gallo writes a bi-weekly column for Businessweek.com and has been a featured contributor to several other major websites including MSNBC, Military.com, Always On, AOL and Yahoo Finance. Gallo personally coaches leading executives for keynote speeches, media interviews, product launches, and book tours.

Acknowledgments vii

Prologue:How to be Insanely Great in Front of Any Audience ix

Act 1 Create the History 1

Scene 1 Plan in Analog 3

Scene 2 Answer the One Question That Matters Most 15

Scene 3 Develop a Messianic Sense of Purpose 27

Scene 4 Create Twitter-Like Headlines 39

Scene 5 Draw a Road Map 49

Scene 6 Introduce the Antagonist 63

Scene 7 Reveal the Conquering Hero 75

Intermission 1 Obey the Ten-Minute Rule 83

Act 2 Deliver the Experience 85

Scene 8 Channel Their Inner Zen 87

Scene 9 Dress Up Your Numbers 105

Scene 10 Use "Amazingly Zippy" Words 113

Scene 11 Share the Stage 127

Scene 12 Stage Your Presentation with Props 137

Scene 13 Reveal a "Holy Shit" Moment 151

Intermission 2 Schiller Learns from the Best 161

Act 3 Refine and Rehearse 165

Scene 14 Master Stage Presence 167

Scene 15 Make it Look Effortless 179

Scene 16 Wear the Appropriate Constume 195

Scene 17 Toss the Script 199

Scene 18 Have Fun 207

Encore:One More Thing 215

Notes 219

Index 233