Guerrilla Marketing for Nonprofits ─ 250 Tactics to Promote, Recruit, Motivate, and Raise More Money
商品資訊
ISBN13：9781599183749
出版社：ENTREPRENEUR PRESS
作者：LEVINSON
出版日：2010/07/02
裝訂／頁數：平裝／336頁
規格：22.9cm*15.2cm*1.9cm (高/寬/厚)
商品簡介
Jay Conrad Levinson's take-no-prisoners approach to marketing has helped millions turn their time, energy, and imagination into profitable results. Now, Levinson and co-authors Frank Adkins and Chris Forbes deliver the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits.
The nonprofit sector has increased by 65%--which means a flood of new organizations are vying with you for donations, competing with you for volunteers, and trying to carve out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson you'll learn how to gain the competitive edge you need by replacing decreased budgets with the power of time, energy, imagination, and information—allowing you to maximize your impact and raise more money!
Armed with time-tested principles, 250+ proven weapons of Guerrilla Marketing, and relevant tactics and tools, you'll learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of your nonprofits finances.
You'll learn:
The seven golden rules for fundraising success
How to identify and express your organization's unique identity
How to turn your mission statement into a marketing tool
250+ proven weapons of Guerrilla Marketing customized for nonprofits
How to cultivate winning relationships for your nonprofit
Publicity and social media tactics specific to the nonprofit community
The seven platinum rules for recruiting volunteers
How to meet needs while changing minds
作者簡介
Jay Conrad Levinson, the Father of Guerrilla Marketing, has sold more than 20 million copies worldwide. He is founder of the Guerrilla Marketing Association and the Guerrilla Marketing Business University, www.gmarketing.com
Frank Adkins is the vice president of special projects for Guerrilla Marketing International. He is a certified Guerrilla Marketing business coach and internationally licensed Guerrilla Marketing master trainer
Chris Forbes is a certified Guerrilla Marketing coach specializing in nonprofit marketing. He frequently consults within the Southern Baptist Convention with 16 million+ members
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