滿額折
Game-Changing Strategies: How To Create New Market Space In Established Industries By Breaking The Rules
商品資訊
ISBN13：9780470276877
出版社：John Wiley & Sons Inc
作者：Markides
出版日：2008/05/07
裝訂／頁數：精裝／257頁
規格：23.5cm*15.2cm*2.5cm (高/寬/厚)
商品簡介
作者簡介
目次
相關商品
商品簡介
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
作者簡介
Constantinos Markides is professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is also the chairman of the Strategic and International Management (SIM) Department at LBS. He is the author or coauthor of six other books including All the Right Moves, Strategic Thinking for the Next Economy, The Future of the Multinational Company, and Fast Second.
目次
Introduction.
1. The Innovation Is in the Business Model~MS.
2. Discovering New Business Models~MS.
3. Creativity Is Not Enough: From Discovering to Implementing New Business Models~MS.
4. Using Dual Business Models to Compete: Is a Separate Unit Necessary~MS?
5. Separation Is Not Enough: How to Achieve Ambidexterity~MS.
6. Responding to Business-Model Innovation~MS.
7. When Would Established Firms Discover New Business Models~MS?
8. Rethinking Innovation in the Big Firm~MS.
Appendix A: Examples of a Few Less Well-Known Business Model Innovators~MS.
Appendix B: How to Enhance Corporate Creativity~MS.
Appendix C: How to Measure Relatedness Between Two Markets~MS.
Notes.
References.
Acknowledgements.
The Author.
Index.
1. The Innovation Is in the Business Model~MS.
2. Discovering New Business Models~MS.
3. Creativity Is Not Enough: From Discovering to Implementing New Business Models~MS.
4. Using Dual Business Models to Compete: Is a Separate Unit Necessary~MS?
5. Separation Is Not Enough: How to Achieve Ambidexterity~MS.
6. Responding to Business-Model Innovation~MS.
7. When Would Established Firms Discover New Business Models~MS?
8. Rethinking Innovation in the Big Firm~MS.
Appendix A: Examples of a Few Less Well-Known Business Model Innovators~MS.
Appendix B: How to Enhance Corporate Creativity~MS.
Appendix C: How to Measure Relatedness Between Two Markets~MS.
Notes.
References.
Acknowledgements.
The Author.
Index.
今日66折
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。