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Scenario Planning in Organizations ─ How to Create, Use, and Assess Scenarios
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系列名：Organizational Performance
ISBN13：9781605094137
出版社：BERRETT-KOEHLER PUBLISHERS;INC.
作者：CHERMACK
裝訂／頁數：平裝／272頁
規格：22.9cm*15.2cm*1.9cm (高/寬/厚)
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Chermack (organizational performance and change, Colorado State U.) discusses the complexities of the scenario planning method and its theoretical basis, and outlines a five-step planning system. The author also offers guidance for structuring, managing and initiating scenario projects, as well as for assessing their impact. The book is illustrated and includes extensive references. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Thomas J. Chermack is Assistant Professor in Organizational Performance and Change and Director of the Scenario Planning Institute at Colorado State University. He is also the founder and managing partner of Chermack Scenarios. He has facilitated scenario projects in companies such as Cargill, Saudi Aramco, General Mills, Motorola, and many others.
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