Inside the Indian Business Mind: A Tactical Guide for Managers
商品資訊
ISBN13：9780313378294
出版社：Praeger Pub Text
作者：Katherine C. Zubko; Raj R. Sahay
出版日：2010/09/16
裝訂：平裝
規格：24.1cm*16.5cm*1.9cm (高/寬/厚)
商品簡介
This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiatives succeed.
作者簡介
Katherine C. Zubko is assistant professor of Asian religions in the Department of Religious Studies at the University of North Carolina at Asheville. She also serves as managing partner of a cultural consulting firm, Z&S Connections.
Raj R. Sahay, who holds a marketing MBA from the University of Illinois at Urbana-Champaign, is managing partner of Z&S Connections, a business and cultural consulting organization.
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