Decoding Advertisements ─ Ideology and Meaning in Advertising
商品資訊
系列名：Ideas in Progress
ISBN13：9780714526157
出版社：Marion Boyars
作者：Judith Williamson
出版日：1994/03/01
裝訂：平裝
規格：21.6cm*18.4cm*1.3cm (高/寬/厚)
定價
：NT$ 720 元無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點：21 點
商品簡介
作者簡介
相關商品
商品簡介
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the very economic base of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.
作者簡介
Judith Willimason is currently Visiting Professor at City University, London.
今日66折
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。