E-Business: A Management Perspective
商品資訊
ISBN13：9780199216482
出版社：Oxford Univ Press USA
作者：Jonathan Reynolds
出版日：2010/02/28
裝訂：平裝
定價
：NT$ 3900 元無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點：117 點
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商品簡介
This timely and exciting textbook addresses these, and many more questions you are likely to consider on your e-business course. Drawing on a wide range of conceptual models and frameworks, E-business: A Management Perspective provides a concise and coherent insight into the characteristics of e-business technologies, and the considerations and consequences when applying these within organizations.
Presenting the subject from a broad, managerial perspective this book provides you with the critical and theoretical context necessary for considering the major themes in e-business.
Utilizing extensive up-to-date examples and case studies relevant to you - tomorrow's e-business enablers - and showcasing companies like Alibab.com, Twitter, Hotel Chocolat, and Second Life, the discussion examines the fast-moving and complex nature of change driven by the vast range of available e-business technologies.
Presenting the subject from a broad, managerial perspective this book provides you with the critical and theoretical context necessary for considering the major themes in e-business.
Utilizing extensive up-to-date examples and case studies relevant to you - tomorrow's e-business enablers - and showcasing companies like Alibab.com, Twitter, Hotel Chocolat, and Second Life, the discussion examines the fast-moving and complex nature of change driven by the vast range of available e-business technologies.
作者簡介
Jonathan Reynolds is a Lecturer in Management Studies at the Said Business School, Oxford University, and a Fellow of Green Templeton College.
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