E-Business 2.0: Roadmap for Success
商品資訊
系列名:Addison-Wesley Information Technology Series
ISBN13:9780201721652
出版社:Addison-Wesley Professional
作者:Ravi Kalakota; Marcia Robinson; Don Tapscott (FRW)
出版日:2000/12/01
裝訂:平裝
版次:2
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:NT$ 3150 元優惠價
:90 折 2835 元
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商品簡介
Kalakota and Robinson (both are consultants) provide guidance to managers converting their organizations to e-business. They present an application framework that shapes the migration from a traditional business model to an e-business model, describe the advantages and challenges that e-businesses face, and identify the design principles necessary for a successful e-business blueprint. Advice is offered on retaining customers, managing suppliers, and integrating sales chains. Annotation c. Book News, Inc., Portland, OR (booknews.com)
作者簡介
Dr. Ravi Kalakota is a pioneer in the area of e-commerce. He is the CEO of e-Business Strategies, a technology research and consulting practice, and has consulted extensively with start-ups and Fortune 1000 companies.
Marcia Robinson is the cofounder and president of e-Business Strategies. She has extensive experience in the service delivery and customer side of e-business for the financial services industry.
0201721651AB04022003
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