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Borderless Business: Managing the Far-flung Enterprise
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Borderless Business: Managing the Far-flung Enterprise

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商品簡介

From extending successful brands into exotic new markets to tapping talent in "virtual" teams and building ultra-complex supplier and distributor networks, today's executives and managers must consider the international implications of every decision they make. Globalization has its detractors, but for business leaders, the issue is not the merits of globalization, but how to thrive in the global marketplace. In Borderless Business the authors tackle every major dimension of business--from marketing to human resource management, from supply chains to accounting and finance--and demonstrate how they play out in a global context, with particular attention to such topics as the international legal environment, ethics, and managing country risk. Each chapter describes the new skills and competencies managers must master to lead their companies in this environment. Featuring current data and dozens of case examples and applications from around the world, Borderless Business will serve as a practical handbook for executives and managers, and an indispensable text for students of international business.

作者簡介

Clarence J. Mann is Professor and Chair of the International Management Program and Director of the Institute for Global Management at University of Maryland University College. With over twenty years of professional experience in management consulting and in corporate and international law practice, including serving as General Counsel of Sears Roebuck's International Operations, he was coeditor, with Klaus Gotz, ofThe Development of Management Theory and Practice in the United States, a joint UMUC and Daimler/Chrysler research project.

Klaus Gotz is Professor at the University of Koblenz-Landau, Center for Human Resource Management. Prior to this appointment, he was manager of the Management-Konzepte Unit at Daimler/Chrysler in Stuttgart. He has published numerous articles and edited or contributed to several books in the field of human resource management and leadership development, and is coeditor, with Clarence J. Mann, ofThe Development of Management Theory and Practice in the United States, a joint UMUC and Daimler/Chrysler research project.

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優惠價:79 1261
無庫存,下單後進貨
(到貨天數約30-45天)

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