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The Five Faces of Genius ─ Creative Thinking Styles to Succeed at Work
商品資訊
ISBN13：9780142000359
出版社：Penguin Group USA
作者：A. M. Wellman
出版日：2002/03/01
裝訂：平裝
規格：21.6cm*14.6cm*1.3cm (高/寬/厚)
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What do Wolfgang Amadeus Mozart, Leonardo da Vinci, and Ray Kroc, the man who created the McDonald's franchise enterprise, have in common? They have all mastered the skills of creative genius-essential tools in today's business climate.
Having researched the lives and techniques of past and present geniuses for this inspiring and provocative new handbook, Annette Moser-Wellman helps workers at all levels build and refine their working styles. These qualities of creativity-drawn from the the realms of art, science, as well as business-make up the five distinct "faces":
* Seer-the power to image
* Observer-the power to notice details
* Alchemist-the power to make connections
* Fool-the power to celebrate weakness
* Sage-the power to simplify
Moser-Wellman shows how we can utilize these creative thinking strategies and flourish in the workplace.
"It teaches people about the nature of creativity and how to cultivate it." (Fast Company)
"Moser-Wellman has given us five different perspectives from which to creatively tackle business challenges." (Carla J. Paonessa, Managing Partner, Accenture)
Having researched the lives and techniques of past and present geniuses for this inspiring and provocative new handbook, Annette Moser-Wellman helps workers at all levels build and refine their working styles. These qualities of creativity-drawn from the the realms of art, science, as well as business-make up the five distinct "faces":
* Seer-the power to image
* Observer-the power to notice details
* Alchemist-the power to make connections
* Fool-the power to celebrate weakness
* Sage-the power to simplify
Moser-Wellman shows how we can utilize these creative thinking strategies and flourish in the workplace.
"It teaches people about the nature of creativity and how to cultivate it." (Fast Company)
"Moser-Wellman has given us five different perspectives from which to creatively tackle business challenges." (Carla J. Paonessa, Managing Partner, Accenture)
作者簡介
Annette Moser-Wellman is the president of Firemark, Inc., a consulting and marketing firm whose clients include Coca-Cola, Kraft Foods, and Hewlett Packard. She is a former director and vice president of Leo Burnett Advertising and is a contributing writer for Brandweek magazine. She lives on Bainbridge Island, Washington.
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