Everywhere ─ Comprehensive Digital Business Strategy for the Social Media Era
商品資訊
ISBN13：9780470651704
出版社：JOHN WILEY & SONS;LTD
作者：LARRY WEBER
出版日：2011/03/04
裝訂／頁數：精裝／260頁
規格：23.5cm*15.9cm*2.5cm (高/寬/厚)
商品簡介
Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.
Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.
The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.
作者簡介
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