90折
How to Market Your Business: A Practical Guide to Advertising, PR, Selling, and Direct and Online Marketing
商品資訊
ISBN13：9780749451455
出版社：Kogan Page Ltd
作者：Dave Patten
出版日：2008/05/01
裝訂：平裝
定價
：NT$ 950 元優惠價
：90 折 855 元
無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點：25 點
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商品簡介
The sixth edition of this guide to marketing your own business has been expanded to include current marketing trends on the Internet. Patten, who is the head of his own marketing agency in the UK, instructs novice business owners on how to develop a business plan by using market research, price fixing, advertising, selling and exhibition techniques and by being purely inventive. A section on how to build an effective website is also included. Annotation c2008 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Dave Patten runs his own marketing advisory business. He has 20 years of first-hand experience in finance and marketing.
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