Making Sense of Business: A No-nonsense Guide to Business Skills for Managers and Entrepreneurs

UK-based Branagan is a business consultant specializing in creative fields, in which she is an experienced business advisor and lecturer; over the past ten years she has established courses at a number of London universities, including Central Saint Martins College of Art and Design, and also conducts a series of master classes for the Assn. of Illustrators. She offers a concise, accessible text for students, recent graduates, enterprising individuals, and business managers, dealing with the essential skills needed to achieve business success. The text covers key enterprise theories--team management, networking, selling, time management, presenting, negotiation, goals and vision--and how to apply them, offers new ways to think about activities through mind mapping, and incorporates creative exercises to help apply learning. No subject index. Annotation c2009 Book News, Inc., Portland, OR (booknews.com)