The Committed Enterprise ─ Making Vision, Values, And Branding Work
商品資訊
ISBN13:9780750661997
出版社:Routledge UK
作者:J. H. Davidson
出版日:2004/12/30
裝訂/頁數:平裝/360頁
規格:24.1cm*18.4cm*2.5cm (高/寬/厚)
版次:2
定價
:NT$ 2469 元優惠價
:90 折 2222 元
無庫存,下單後進貨(到貨天數約45-60天)
下單可得紅利積點:66 點
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It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them.
It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many others.
The text is essential reading for managers, and students of strategic organisational strategy.
* A systematic guide to understanding 'unstoppable' organisations, be they firms or orchestras.
* Takes managing vision and values from an art to a science
* Gives an unrivalled insight into managing the needs of all corporate stakeholders
It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many others.
The text is essential reading for managers, and students of strategic organisational strategy.
* A systematic guide to understanding 'unstoppable' organisations, be they firms or orchestras.
* Takes managing vision and values from an art to a science
* Gives an unrivalled insight into managing the needs of all corporate stakeholders
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