Clicks And Mortar: Passion-Driven Growth In An Internet-Driven World
商品資訊
系列名:Jossey Bass Business & Management Series
ISBN13:9780787956882
出版社:John Wiley & Sons Inc
作者:Pottruck
出版日:2001/04/02
裝訂/頁數:平裝/352頁
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作者簡介
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商品簡介
In a world where companies are rushing to add an "e-" to everything they do--e-commerce, e-tailing--the real key to success still lies off-line. In this fascinating, behind-the-scenes look at the electronic revolution, an inspirational leader and operator and a talented and thoughtful coach and consultant, both engaged in the meteoric rise of The Charles Schwab Corporation, articulate and demonstrate the elements of long-range success. Their take on culture, personal leadership and the transformation of business practices will help leaders, employees, investors, and customers all come out on top in this high-stakes, opportunity rich economy.
For excerpts, Andorsements, detailed author biographies, and more, visit the special Clicks and Mortar website.
For excerpts, Andorsements, detailed author biographies, and more, visit the special Clicks and Mortar website.
作者簡介
DAVID S. POTTRUCK is president and co-CEO (with Charles Schwab) of The Charles Schwab Corporation TERRY PEARCE is president of Leadership Communication, a teacher at the Haas School of Business at the University of California, Berkeley, and an executive communications officer at Schwab.
目次
CULTURE AT THE CORE: CREATING A PASSIONATE CORPORATE CULTURE IN THE INTERNET AGE.
Building a Culture for Growth.
Sustaining Culture Day to Day.
Cultivating Commitment Through Diversity.
LEADERSHIP PRACTICES: INSPIRING PASSION-DRIVEN GROWTH.
Living Leadership as a Person, as a Company.
Leadership Communication.
Generating Ideas and Innovation Through Leadership.
MANAGEMENT PRACTICES: BRINGING PASSION TO THE INTERNET WORLD.
Creating the Future with Measurement.
Understanding Technology and the People Who Build It.
Marketing: Your Company's Voice, Your People's Promises.
Brand and Customer Experience: The Heart of a Passion-Driven Business.
Dialogue on the Future.
Appendix A: Timeline of Schwab's Growth.
Appendix B: Schwab's Vision, Values, and Strategic Priorities.
Appendix C: Dave's Top Ten Ad Tips.
Building a Culture for Growth.
Sustaining Culture Day to Day.
Cultivating Commitment Through Diversity.
LEADERSHIP PRACTICES: INSPIRING PASSION-DRIVEN GROWTH.
Living Leadership as a Person, as a Company.
Leadership Communication.
Generating Ideas and Innovation Through Leadership.
MANAGEMENT PRACTICES: BRINGING PASSION TO THE INTERNET WORLD.
Creating the Future with Measurement.
Understanding Technology and the People Who Build It.
Marketing: Your Company's Voice, Your People's Promises.
Brand and Customer Experience: The Heart of a Passion-Driven Business.
Dialogue on the Future.
Appendix A: Timeline of Schwab's Growth.
Appendix B: Schwab's Vision, Values, and Strategic Priorities.
Appendix C: Dave's Top Ten Ad Tips.
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