滿額折
The Long Tail: Why the Future of Business is Selling Less of More
商品資訊
ISBN13：9781401302375
出版社：Hyperion Books
作者：Chris Anderson
出版日：2006/07/11
裝訂：精裝
規格：24.1cm*15.9cm*1.9cm (高/寬/厚)
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藍思閱讀分級： 1230L
商品簡介
作者簡介
商品簡介
Examines how, thanks to a drop in the cost of reaching consumers, the marketplace is changing from a one-size-fits-all model to an abundance of variety to appeal to consumers who want more of a choice, and can get it thanks to the commercial viability of distribution, manufacturing, and marketing.
作者簡介
Chris Anderson is Editor-in-Chief of Wired magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked atThe Economist, where he served as U.S. Business Editor. His career began at the two premier science journals,Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.
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