The Sage Handbook of Public Relations
商品資訊
ISBN13：9781412977807
出版社：SAGE Publications UK
作者：Robert L. Heath (EDT)
出版日：2010/07/29
裝訂：精裝
規格：27.3cm*19.1cm*4.4cm (高/寬/厚)
版次：2
商品簡介
- Defining the field, seeking to explain the role public relations plays in society.
- Examining the state of the practice by delving into the cutting edge issues of management, ethics, gender, evaluation, public relations, education and media.
-Challenging academics and practitioners to identify best practices that shape the daily activities of practitioners.
- Examining the fascinating and daunting challenges the new communication technology poses for scholars and practitioners.
- A global view of the theories in international public relations as well as the trends in practice that will shape the field in the coming years.
No other book is public relations is as comprehensive in its authorship and coverage of academic research, theory and best practices. Global in scope, the book's contributors constitute an academic 'who's who' of the public relations discipline. The Handbook offers a definitive source of the best insights into the definition of the field of public relations, the practice, and best practices. It analyzes the impact of new communication technologies and the global challenges of international public relations. A must-have reference for libraries, scholars and practitioners, the book also is ideal for upper-level and graduate study of public relations.
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