Bottom Line Competitive Intelligence
商品資訊
ISBN13：9781567205053
出版社：Praeger Pub Text
作者：John J. McGonagle; Carolyn M. Vella
出版日：2002/09/30
裝訂：精裝
定價
：NT$ 6600 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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商品簡介
Almost two decades after it emerged as an essential business tool, competitive intelligence is still finding its way. Despite its recognized importance, companies struggle to acquire the kind of intelligence they need and measure its effectiveness and value. This book provides essential tools for selecting the right kind of CI and assessing its contributions to a company's financial performance.
作者簡介
JOHN J. MCGONAGLE is an attorney, economist, author of numerous books and articles, and an international speaker and seminar leader. Recipient of the Fellows Award from the Society of Competitive Intelligence Professionals, he is author or coauthor of 12 books.CAROLYN M. VELLA is founder of the Helicon Group of Blandon, Pennsylvania. Author of many articles, she is also an international speaker and seminar leader. With John McGonagle she is coauthor of nine books.
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