Brandjam ─ Humanizing Brands Through Emotional Design

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience.




‧ Follow-up to Emotional Branding—50,000 copies sold in nine languages

‧ Insider's look at creating powerful, compelling brands and identities

‧ Exciting new ideas for using design to drive consumers to embrace brands

Mark Gobe is the founder, chairman, and CEO of Desgrippes Gobe, one of the world’s top ten brand image creation firms. His previous books are Emotional Branding, reviewed and revered around the world, and Citizen Brand. His company (www.dga.com) has created breakthrough, emotionally driven brand design strategies for such clients as Coca-Cola, AOL, IBM, Estee Lauder, Starbucks, Gillette, Air France, Abercrombie & Fitch, Victoria’s Secret, Godiva, and Danone. Gobe, the winner of several international design awards, lives in New York City.