Into Africa ─ A Guide to Sub-saharan Culture and Diversity

Intercultural communications specialist Richmond, a veteran of the US Foreign Service; and African affairs specialist Gestrin, a veteran of UNICEF and USAID, offer a guide for people who will be going to sub-Saharan Africa to advise, consult, do business, work, study, or merely travel. It explains the customs and cultures of the African they will encounter, and why they behave as they do. The main themes are the African community, face-to-face with Africans, coping with customs, doing business, working the workshops, and regional differences, tips for travelers. The 1988 edition was published as Into Africa: Intercultural Insights; the second edition has been revised to reflect changes on the continent. Annotation c2010 Book News, Inc., Portland, OR (booknews.com)

Yale Richmond is a veteran of thirty years as a cultural officer in the US Foreign Service. Richmond is also the author of several books on intercultural communication including From Nyet to Da: Understanding the Russians and From Da to Yes: Understanding the East Europeans. Phyllis Gestrin has more than twenty years of experience in African affairs and spent 19 years as a senior technical adviser with USAID, including seven years in Somalia and Zaire.