Sport Public Relations and Communication

Contemporary sport is a huge global enteprise which necessitates that sports organisations operate as businesses. An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book.

Sport Public Relations and Communications is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

This book discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context.

Maria Hopwood is Senior Lecturer in Public Relations at Leeds Business School, Leeds Metropolitan University. She is an Editorial Board Member of Public Relations Review and the International Journal of Sport Communication.
Paul Kitchin is a Lecturer in Sport Management at the University of Ulster. He is Deputy Editor for the International Journal of Sports Marketing and Sponsorship and on the Editorial Board for the International Journal of Sport Management and Marketing.
James Skinner is an Associate Professor in Sport Management at Griffith University. He publishes in Leading sport management journals and is a member of the Editorial Board for the International Journal of Sport Communication.