The Entrepreneurial Venture

Newly updated, this comprehensive text covers basic concepts and emerging issues on entrepreneurship. Emphasizing that new venture creation requires planning and skill as well as inspiration, these readings - by leading academics and practitioners - portray the entrepreneur as the ultimate general manager, responsible for orchestrating the relationships among all parts of the organization. Profiles and examples from a variety of companies and fields illustrate the diverse, imaginative ways in which entrepreneurs think and act. The readings provide a practice-oriented grounding that can function alone or be interwoven with case studies and other material. Professors will find this revised edition invaluable for the richness and timeliness of the selected pieces. The accompanying questions will provoke new ideas and fuel classroom discussions.
The Entrepreneurial Venture, Second Edition, provides a comprehensive, up-to-date resource for entrepreneurs. It can be used as both a handbook and an authoritative source of reference. More