Ethics in Marketing：International Cases
商品資訊
ISBN13：9780415783521
出版社：Routledge UK
作者：Patrick E. Murphy; Gene R. Laczniak and Andrea Prothero
出版日：2012/02/07
裝訂／頁數：平裝／192頁
規格：24.6cm*17.4cm (高/寬)
版次：1
商品簡介
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.
Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses.
This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes.
作者簡介
Patrick E. Murphy is Professor of Marketing at the University of Notre Dame, USA. His research on marketing ethics has been published in Journal of Marketing, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy & Marketing and European Journal of Marketing
Gene R. Laczniak is Professor of Marketing at Marquette University, USA. His research and commentary on marketing and society issues has been published in Journal of Public Policy & Marketing, Long Range Planning, Journalism Quarterly and the Journal of Macromarketing
Andrea Prothero is Associate Professor in Marketing at University College Dublin, Ireland. Her research on societal and sustainability issues has been published in Journal of Public Policy & Marketing, Journal of Macromarketing, Consumption, Markets and Culture and European Journal of Marketing
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