Nanovation

Do you have the eyes, the ears, and the hands to be a Nanovator? You’re about to find out. In India, entire families—too poor to afford a car—crowd onto a single motor scooter every day to brave the tangled traffic lurching through the streets. One evening Tata Motor’s venerable chairman Ratan Tata witnessed something on those rain-soaked streets that both horrified him and birthed a dream: an overloaded scooter lost traction in a busy intersection and sent several members of the family tumbling across the pavement. In that moment Nanovation took root in Tata’s imagination. The very idea was supposed to be impossible. A safe and appealing family car for the price of a motor scooter? The experts dismissed it. But Ratan Tata was undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since the Model-T. Nanovation has disrupted an entire industry and changed the game for India forever. Imagine what it can do for your business. Is your company changing the way society functions? What's your Nanovative idea? It's time get moving!

Drs. Kevin and Jackie Freiberg are the authors of NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, an international bestseller, and Boom! 7 Choices for Blowing the Doors Off Business-As-Usual. The Freibergs have a global consultancy that equips leaders for a world of change. They have been interviewed by CBS’s 60 Minutes and appeared on CNBC and the CBS Morning News. Their articles have been published in the Wall Street Journal, Business Week, India’s Economic Times, and USA Today.

Dain Dunston helps some of the world’s smartest companies build cultures of innovation. For more than 25 years, he’s coached leaders on how to communicate with their people to build teams that are branded to the bone. Dain has worked with leaders in many of the world’s top automotive, high-tech, health care, retail, and hospitality companies—IBM, Lilly, Bayer, Office Depot, Sherwin-Williams, Carlson, BMW and Audi—helping them link purpose to performance, inspiring game-changing breakthroughs and building great brands.