Making Strategy ─ Mapping Out Strategic Success
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ISBN13:9781849201193
出版社:SAGE Publications UK
作者:Fran Ackermann; Colin Eden
出版日:2011/09/19
裝訂/頁數:精裝/353頁
規格:24.8cm*17.8cm*2.5cm (高/寬/厚)
版次:2
定價
:NT$ 13224 元若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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Ackermann and Eden (strategy and management science, Strathclyde Business School, Scotland) offer a second edition of their guide to building robust strategies that are sufficiently attractive to participants that they want to implement them. The authors provide four types of strategic designs in a format that includes paired chapters in which theories and concepts are first explained, then followed up with a how-to chapter. Examples and real-life cases, as well as discussions of easy-to-use computer software and group support are included. Overall, the authors define process, purpose, management, facilitating groups, and strategy as a competitive advantage. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
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