Commercial Due Diligence ─ The Key to Understanding Value in an Acquisition

Commercial due diligence, Howson explains, is about telling the different between superior businesses and poor businesses using a combination of business strategy, marketing analysis and market research. A London specialist in mergers and acquisitions and business development, he emphasizes that the task requires more than the bland application of analytical techniques, however, but a broad and deep understanding of how markets work and what is really important for profits and growth. Distributed in the US by Ashgate. Annotation c2006 Book News, Inc., Portland, OR (booknews.com)

Peter Howson is a director of AMR International London's leading independent Commercial Due Diligence specialists. He has over 25 years of M&A and business development experience in industry and as an adviser. He has been involved in a wide range of acquisitions - private equity and corporate, domestic and cross border - in a diverse range of markets in both manufacturing and service industries. He is a regular speaker at M&A and due diligence conferences.