Strategic Advertising Management
Velazquez
中國文字新四十五期
考試院公報第30卷第20期(100/10)
2008國中小性別平等教育課程與教學實施現況調查(POD)
鍾肇政文學國際學術研討會論文集(電子書)
思辨式寫作12招全破解:學測新制國寫哪有那麼難
在岛集(電子書)
鑒識牙雕
墨象水景:蔡水景水墨作品集
基測陷阱的思考與對策

TOP
5
0
購書領優惠,滿額享折扣!
Strategic Advertising Management
90折

Strategic Advertising Management

商品資訊

定價
:NT$ 4038 元
優惠價
903634
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
商品簡介
相關商品

商品簡介

Integrating theory with application and presenting numerous real-life examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at advertising within a theoretical and strategic planning framework. Authors Larry Percy and Richard Rosenbaum-Elliott present an overview of "how advertising works," discuss what is required from a manager in order to develop an effective communication plan, and equip students with the skills necessary for successfully applying strategy to various processes in advertising. A Companion Website includes resources for students and instructors.

New to this Edition:

* Expanded coverage of new media throughout
* A section on advertising for social marketing
* Updated case studies and additional examples, including those dealing with new and social media
* A greater focus on ethics, which is now included in Chapter 1
* Expanded content on the Companion Website, including more cases and examples of print, TV, and Internet advertising, additional questions, and more video links

購物須知

外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。

無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。

為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。

若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。

優惠價:90 3634
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

暢銷榜

客服中心

收藏

會員專區