The Holiday Makers—Magazines, Advertising, and Mass Tourism in Postwar America
商品資訊
ISBN13：9780807142844
替代書名：The Holiday Makers
出版社：Louisiana State Univ Pr
作者：Richard L. Popp
出版日：2012/05/16
裝訂／頁數：精裝／204頁
規格：24.1cm*17.1cm*1.9cm (高/寬/厚)
商品簡介
Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were seen as a ritualized expression of the movement and egalitarianism that characterized midcentury modernity. The Holiday Makers tells the story of how advertisers sold tourist travel in popular magazines during this era, transforming consumer culture in the process.
作者簡介
Richard K. Popp is assistant professor of media studies at the University of Wisconsin--Milwaukee.
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