A Practical Guide to Entrepreneurship
商品資訊
ISBN13:9780749466886
替代書名:A Practical Guide to Entrepreneurship
出版社:Kogan Page Ltd
作者:Michael Morris
出版日:2012/12/28
裝訂/頁數:平裝/240頁
規格:24.8cm*15.9cm*1.9cm (高/寬/厚)
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:NT$ 1520 元優惠價
:90 折 1368 元
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商品簡介
Entrepreneurship has long been just another field of academic study, but now many students are looking towards self-employment as a career. Offering a practical action plan, rather than just discussing theory, A Practical Guide to Entrepreneurship combines well researched understanding of entrepreneurship issues with guidance in the form of case studies, exercises, advice and tips. Offering a solid learning experience and a contemporary overview of the subject, the book will benefit undergraduates, postgraduate and MBA students. Taking readers through each step of the start-up process, covering: planning, marketing, selling and advertising, finances and business law, this book will also appeal to people who are thinking of starting their own business.
The author includes sections on generating and screening ideas, summaries of academic models and theories, information on new developments in the field, as well as a glossary and appendix listing useful books, websites and links to 200 online video lectures. Case studies include: New York City's innovative "Butch Bakery" that makes cupcakes for men and the Portland-based Soup Cycle, a bicycle soup delivery service. Learning resources stress the practical through leadership tests, start-up checklists, 380 downloadable Powerpoint slides and other valuable supplementary online material for students, teachers and would-be entrepreneurs.
The author includes sections on generating and screening ideas, summaries of academic models and theories, information on new developments in the field, as well as a glossary and appendix listing useful books, websites and links to 200 online video lectures. Case studies include: New York City's innovative "Butch Bakery" that makes cupcakes for men and the Portland-based Soup Cycle, a bicycle soup delivery service. Learning resources stress the practical through leadership tests, start-up checklists, 380 downloadable Powerpoint slides and other valuable supplementary online material for students, teachers and would-be entrepreneurs.
作者簡介
Michael Morris has taught for university business schools, contributed regular columns to business magazines and has extensive experience consulting to small firms. He is also the author of Starting a Successful Business, published by Kogan Page.
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