The Click Moment
商品資訊
ISBN13:9781591844938
替代書名:The Click Moment
出版社:Penguin Group USA
作者:Frans Johansson
出版日:2012/08/30
裝訂/頁數:精裝/246頁
規格:25.4cm*16.5cm*3.2cm (高/寬/厚)
商品簡介
- Diane von Furstenberg saw Julie Nixon Eisenhower on TV wearing a matching skirt and top, and the timeless, elegant wrap-dress was born.
- Microsoft Windows was on the brink of being shut down until two individuals met unexpectedly at a party and altered the fate of the world’s dominant computer operat-ing system.
- Starbucks sold high-end brewing equip-ment and coffee by the pound until Howard Schultz experienced his first latte in a cafe in Milan.
- Nike was stumped on how to invent a spike-less trainer when a legendary running coach poured latex on a waffle iron.
作者簡介
Frans Johansson is the bestselling author of The Medici Effect. Raised in Swe-den by his African American/Cherokee mother and Swedish father, he now speaks to audiences worldwide, from the boardrooms of America’s largest cor-porations to villages in developing countries. He has founded a software start-up, a health-care firm, a hedge fund, and the innovation firm the Medici Group. He lives in Brooklyn, New York.
Visit www.themedicigroup.com
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