Campaign It!

Consultants Barnard and Parker aim to improve the way people communicate and so enable them to achieve their own personal and professional desires more effectively and efficiently. To achieve this, they introduce a new, unique and complete approach to communication: The Campaign It! model.

Developed over several decades of influencing change at the highest levels and in different environments, the Campaign It! model is tried and tested, and in the book, Parker and Barnard offer proof that it works.

Their basic tenet is that whenever there is an outcome people need to achieve they will have to inform, persuade and gain agreement from others. Their model, the “campaigning approach,” makes this possible: it provides a plan and a structure to develop communications; it enables people to help themselves, their families, their businesses and/or their communities.

Alan Barnard is a marketing and communications consultant. In the nineties he was heavily involved with the modernizing of both the British Labour Party and then the Football (Soccer) Association.

Chris Parker is Senior Lecturer in Sport and Leisure Management at Nottingham Trent University. He is an experienced management consultant, trainer and author and the co-author of Developing Management Skills for Leadership.