Strategic Management ─ Theory and Practice

Parnell (management, U. of North Carolina, Pembroke) draws from all functional areas of business to present a strategic management model from a top-level strategic perspective, for students in fields such as management, marketing, finance, accounting, and economics. The text is organized sequentially by the strategic management process: assessment of the external environment, including industry, political-legal, economic, social, and technological influences; internal considerations and factors such as mission, ethics, and social responsibility; various strategies at corporate, business, and functional levels; strategy formulation; formal and informal influences on strategy execution; and strategic control and crisis management. Global issues are addressed throughout, including global competition, outsourcing, off shoring, and emerging markets such as the BRIC (Brazil, Russia, India, and China) nations. This edition expands and integrates coverage of ethics and social responsibility with other topics related to organizational direction; expands coverage of the external environment into two chapters; adds recent examples that address the effects of social, technological, and other external forces on firm performance, and the success and failure of specific firms; adds a new section on emerging trends that integrates topics such as global competitiveness, the Internet, sustainability, strategic complexity, and crisis management; and adds 11 new cases and updates others. Annotation c2013 Book News, Inc., Portland, OR (booknews.com)