Grow The Core - How To Focus On Your Core Business For Brand Success

Stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary timesThese days, it's a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. But according to recent research out of Bain & Co., virtually all of today's top-performing companies achieve superior results by growing their cores. Unfortunately, there's very little in the way of practical advice on how to go about doing that. Based on exclusive research conducted by its author's brand consultancy firm, brandgym, Grow the Core shows you how to build your company's core brands and business for an unbeatable competitive edge in any economic climate.Provides inspiration and practical advice and proven tools, techniques and frameworks for building and strengthening your core businessThe first practical, action-oriented guide to driving core growth versus struggling to break into new marketsPacked with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and DanoneFeatures exclusive brandgym research, in addition to front-line experience on over one hundred brand visioning projects

David Taylor is founder and Managing Partner of the brandgym, a network of senior brand coaches that help teams create a clear brand vision and the action plans to turn this into growth. Clients include Sainsbury’s, LVMH, Unilever, T-Mobile and SAB Miller.

David as been named one of the world’s 50 leading marketing thinkers by the CIM. He is the author of four successful books on branding published by John Wiley: The brandgym, Brand Vision, Brand Stretch and Where’s the Sausage were all number 1 on Amazon’s branding books ranking. He also writes brandgymblog.com, one of world’s top 60 marketing blogs.

David started his career in brand management with P&G before doing an MBA at INSEAD. He then started the Paris office of Added Value in 1993 and grew it to 50 people, leaving to create the brandgym in 2001, to spend more time on brand strategy, and less time bored in board meetings.

david@thebrandgym.com