Principles and Strategies to Balance Ethical, Social and Environmental Concerns With Corporate Requirements

Leonard (business and humanities, Institute of Technology, Sligo, Ireland) and Gonzalez-Perez (international business, U. EAFIT, Columbia) compile 10 essays by a global group of researchers in business, management, economics, and other disciplines, who examine the challenges of balancing social and environmental concerns with corporate requirements. They describe a conceptual framework for corporate behavior analysis within the context of balancing market, societal, legal, and environmental forces, then discuss globalization and international business; whether cultural dimensions can link the reputation of multinational enterprises from emerging markets and corporate social responsibility; the business activities of the low-income populations at the Bottom of the Pyramid in the context of environmental, economic, and social sustainability; the role of institutions from sub-Saharan countries in lessening the impact of environmental degradation due to international business activities; a comparison of sustainable development practices in Nordic countries and California; accountability policies of the World Trade Organization to overcome the developed-developing country divide; corporate social responsibility in cyberspace; ethical challenges in human resource management faced by companies in Greece and other south European countries; and why managers engage in morally risky behavior under certain market pressures. No index is provided. Distributed in North America by Turpin Distribution. Annotation c2013 Book News, Inc., Portland, OR (booknews.com)