滿額折
Public Relations and Community ― A Reconstructed Theory
商品資訊
ISBN13：9780275929114
出版社：Greenwood Pub Group
作者：Dean Kruckeberg; Kenneth Starck
出版日：1988/05/23
裝訂：精裝
規格：22.2cm*15.2cm*1.9cm (高/寬/厚)
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"This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching public relations from this broader perspective both the needs of the client and the community are served. Implicit in this theory is that a closer-knit community will retain more traditional family-based values and therefore comprise a more stable and appreciative economic unit for one's client." Canadian Journal of Communication
作者簡介
DEAN KRUCKEBERG is Coordinator of the Public Relations degree program in the Department of Communication and Theatre Arts at the University of Northern Iowa.
KENNETH STARCK is a Professor in the University of Iowa's School of Journalism and Mass Communication.
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