The Power of Visual Storytelling ─ How to Use Visuals, Videos, and Social Media to Market Your Brand
商品資訊
ISBN13：9780071823937
出版社：McGraw-Hill
作者：Ekaterina Walter; Jessica Gioglio
出版日：2014/03/07
裝訂／頁數：平裝／221頁
規格：22.2cm*22.9cm*1.3cm (高/寬/厚)
商品簡介
It’s all about your image!
Visual marketing is the breakout trend of the year, thanks to the rise of social media platforms like Pinterest and Instagram.
The Power of Visual Storytelling explains how companies and brands can develop a strategic visual marketing strategy as an extension of their overall marketing and social media plans. It explains how to define goals and create, curate, and promote highly visual content and stories that engage audiences across a range of social media platforms. Along with full-color screenshots and graphics, the book provides case studies from leading brands that exemplify best practices in visual marketing and storytelling.
Ekaterina Walter is a partner and CMO at Branderati. She is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
Jessica Gioglio is the public relations and social media manager for Dunkin’ Donuts.
作者簡介
Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.
Jessica Gioglio is the social media manager for Dunkin’ Donuts.
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