Principles of Marketing ― A Value-Based Approach
商品資訊
ISBN13：9780230392700
出版社：Palgrave Macmillan
作者：Ayantunji Gbadamosi (EDT); Sonny Nwankwo (EDT); Ian Bathgate (EDT)
出版日：2013/12/03
裝訂／頁數：平裝／416頁
規格：25.4cm*19.7cm*2.5cm (高/寬/厚)
定價
：NT$ 5697 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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商品簡介
An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.
作者簡介
Ayantunji Gbadamosi is Senior Lecturer of Marketing and Deputy Leader, Research Group for Marketing and Consumption Practice at the University of East London, UK.
Sonny Nwankwo is Professor of Marketing and Director for Research and Enterprise at the University of East London, UK.
Ian Bathgate is Principal Lecturer and Field Leader for Strategy, Operations, Marketing, and Management at the University of East London, UK.
Sonny Nwankwo is Professor of Marketing and Director for Research and Enterprise at the University of East London, UK.
Ian Bathgate is Principal Lecturer and Field Leader for Strategy, Operations, Marketing, and Management at the University of East London, UK.
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