The 3 Simple Rules of Investing ― Why Everything You've Heard About Investing Is Wrong -- and What to Do Instead

Over the past several decades, there’s been an explosion of investment strategies, products, services, and advisors. Yet, as longtime investment industry insiders show in this powerful expose, almost all the popular investment strategies and products are based on confusion and deception and don’t work, and almost all investment services and advisors cost far more than they are worth.

The book first explains three simple rules of investing—and why Wall Street and most of the investment industry does not want you to know them. Then the authors examine each of the prevailing claims and recommendations espoused by investment industry professionals as well as journalists and explain, one by one, why each is wrong and not only costly to investors but also enormously enriching to investment firms and advisors. The result is the most powerful guide yet published for what investors should and should not do to protect and grow their investments.

Michael Edesess, a mathematician and economist with over forty years’ experience in the financial industry, is a founding partner and chief investment officer of Fair Advisors LLC. He is the author of The Big Investment Lie.

Kwok L. Tsui is chair professor at City University of Hong Kong and heads its Department of Systems Engineering and Engineering Management and directs its Center for Systems Informatics Engineering. He is a fellow of the American Statistical Association.

Carol Fabbri is a managing partner at Fair Advisors LLC and founder and executive director of Fair Advisors Institute, a nonprofit dedicated to financial literacy. She is a coauthor of Personal Investing: The Missing Manual.

George Peacock is a principal at Euclid Investment Advisory. He has advised individual and corporate clients about financial matters for more than twenty-three years.