Routledge Handbook of Sport Management
商品資訊
ISBN13：9781138777255
出版社：Taylor & Francis
作者：Leigh Robinson (EDT); Packianathan Chelladurai (EDT); Guillaume Bodet (EDT); Paul Downward (EDT)
出版日：2014/04/12
裝訂／頁數：平裝／496頁
規格：24.8cm*17.8cm*2.5cm (高/寬/厚)
商品簡介
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include:
- managing performance
- marketing
- human resource management
- the economics and finance of sport
- strategy
- managing change
- governance of sports organizations
- customer relations
- branding and retail.
With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.
作者簡介
Leigh Robinson is Professor of Sport Management at the University of Stirling, Scotland. Her principal research interest is in the management and measurement of performance, governance and quality in Olympic sport organizations.
Packianathan Chelladurai is a Distinguished Professor at Troy University, Troy, Alabama, USA. He is an internationally recognized scholar of management science, specializing in organizational theory and organizational behaviour in the context of sport.
Guillaume Bodet is a lecturer in Sport Marketing and Management within the Institute of Sport and Leisure Policy, at the University of Loughborough, England. His research primarily deals with consumer behaviour regarding sport organizations, sporting events and sport brands.
Paul Downward is Director of the Institute of Sport and Leisure Policy, University of Loughborough, England. He is currently embarked on a study of the economic determinants and impacts of sports participation in the UK.
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