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Behind the Wheel at Chrysler ― The Iacocca Legacy
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ISBN13：9780156004749
出版社：Mariner Books
作者：Doron P. Levin
出版日：1996/10/01
裝訂：平裝
規格：22.2cm*15.2cm*3.2cm (高/寬/厚)
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When the Chrysler Corporation teetered on the verge of bankruptcy in 1979 and 1980, a business folk hero was born: Lee Iacocca. Ignominiously fired as president of Ford Motor Company, Iacocca appeared vindicated as he led Chrysler to a miraculous recovery. During the next four years he successfully hawked Chrysler cars - and himself - in television commercials and a best-selling autobiography. By 1983, Chrysler was profitable again, and Iacocca was being mentioned as a potential candidate for president of the United States.
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