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Advertising and Violence ─ Concepts and Perspectives
商品資訊
ISBN13：9780765642684
出版社：M E Sharpe Inc
作者：Nora J. Rifon (EDT); Marla B. Royne (EDT); Les Carlson (EDT)
出版日：2014/08/31
裝訂／頁數：精裝／320頁
規格：25.4cm*18.4cm*2.5cm (高/寬/厚)
定價
：NT$ 15080 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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商品簡介
Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.
作者簡介
Dr. Nora J. Rifon is a Professor in the Department of Advertising, Public Relations, and Retailing at Michigan State University, USA
Dr. Marla Royne Stafford is the Great Oaks Foundation Professor of Marketing, First Tennessee Professor of Marketing, and Chair of the Department of Marketing & Supply Chain Management at the University of Memphis, USA
Les Carlson Professor and Nathan J. Gold Distinguished Professorship of Marketing at the University of Nebraska–Lincoln, USA
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