Strategic Planning for Public Relations ― Beginning the Journey

Offering a focus on strategy, this accessible textbook for students in public relations covers theory, applications, and contexts, and presents a vision of successful public relations for a results-driven, ROI-minded business. Because the authors are affiliated with the University of Central Missouri, many of the examples in the book are based on the strategic efforts behind the 2007 debut of the University’s new course called Strategic Planning and Research for Public Relations. Pedagogical features include chapter exercises, bullet points, and summary charts. An appendix lists important public relations and media job titles and jargon. Annotation c2014 Ringgold, Inc., Portland, OR (protoview.com)

Tricia Hansen-Horn (PhD, Purdue University) is a professor and public relations program coordinator at the University of Central Missouri. Specializing in theory development, pedagogy, strategic planning, and campaign development, she is co-editor of Public Relations: From Theory to Practice (2008).
Adam Horn (PhD, University of Missouri-School of Journalism) is an assistant professor at the University of Central Missouri, where he designed and implemented UCM’s strategic planning for public relations courses. He is an active sports consultant, specializing in media relations and crisis communication strategy.