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Imagineering ─ Innovation in the Experience Economy
商品資訊
ISBN13：9781780644653
出版社：Stylus Pub Llc
作者：Gabrielle Kuiper; Bart Smit
出版日：2014/09/30
裝訂／頁數：平裝／216頁
規格：25.4cm*19.7cm*1.9cm (高/寬/厚)
定價
：NT$ 4724 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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商品簡介
To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focuses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
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