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The Art of Social Media ─ Power Tips for Power Users
商品資訊
ISBN13：9781591848073
出版社：Penguin Group USA
作者：Guy Kawasaki
出版日：2014/12/04
裝訂／頁數：精裝／208頁
規格：18.4cm*14cm*1.9cm (高/寬/厚)
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商品簡介
From the bestselling author of The Art of the Start and Enchantment, a no-nonsense guide to becoming a social media superstar.
By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media ? the one essential guide you need to get the most bang for your time, effort, and money.
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.
For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, ?Great Stuff, No Fluff.”
By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media ? the one essential guide you need to get the most bang for your time, effort, and money.
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.
For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, ?Great Stuff, No Fluff.”
作者簡介
Guy Kawasaki is the chief evangelist of Canva, an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment. Visit www.twitter.com/GuyKawasaki.
Peg Fitzpatrick is head of social strategy for Canva. She’s spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin. When she dies and meets Saint Peter, the first thing he’ll say is, ?I follow you on Pinterest.” Visit www.pinterest.com/pegfitzpatrick.
Peg Fitzpatrick is head of social strategy for Canva. She’s spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin. When she dies and meets Saint Peter, the first thing he’ll say is, ?I follow you on Pinterest.” Visit www.pinterest.com/pegfitzpatrick.
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