Sales for Non-salespeople ― How to Sell Yourself and Your Ideas, and Succeed at Work

Selling is vital for everyone, but you don't have to be a professional to do it—a completely accessible guide filled with stories and case studies

If you know how to sell, you know how to succeed. Selling is the most important, and perhaps the most misunderstood workplace skill. Once you understand how to sell you will become more persuasive, naturally and confidently. This book has four sections, enabling the reader to focus on their most pressing need: selling basics (simple, explicit guidance to the sales process), selling yourself (how to get noticed, connected, and respected), selling to colleagues (presenting, persuading, and getting promoted), and selling to customers (winning orders and succeeding in shops and at shows). This book will help the reader learn the basics of selling and why people buy; recognize the importance of goal setting and measuring personal performance; understand how to find, and then influence people able to contribute to their success; and become more confident in taking the lead at work, home, and in social situations.

Robert Ashton is a high-profile business speaker and author whose books have sold more than 100,000 copies worldwide. His titles include How to Sell andThe Life Guide.