Strategic Communication
商品資訊
系列名：Sage Benchmarks in Communication
ISBN13：9781446275832
出版社：SAGE Publications UK
作者：Robert L. Heath (EDT); Anne Gregory (EDT)
出版日：2014/12/12
裝訂／頁數：精裝／1664頁
規格：23.4cm*15.6cm (高/寬)
商品簡介
The roots of strategic communication lie in public relations, which has been a well-established concept in countries around the globe for more than 100 years. In the United States, for instance, this concept has been associated with publicity, promotion, and public policy battles. At times, especially in the early years of the 20th Century, it was seen as inseparable from propaganda and a means for promoting and protecting democracy. The field has developed immeasurably in the past few decades, but strategic communication is still a topic with strong, influential links to a variety of different disciplines, and increasingly relevant in both a professional and academic capacity.
This Major Work captures the definitions, key developments and future of the field through a carefully-selected collection of seminal papers on the topic.
Volume One: Defining Strategic Communication: Groundings, Forewarnings, and Calls to Action
Volume Two: Public Arena: Input, Power, Converging/Diverging Voices, and TensionsVolume Three: Discursive and Dialogic Organizations and the Stakeholder View: Social Constructions and Functionalist Perspectives
Volume Four: The Future of Strategic Communication: Organizational and Societal Well-being, Influences, Measures, and New Directions
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