Crisis, Issues and Reputation Management ― A Handbook for Pr and Communications Professionals
商品資訊
系列名：Pr in Practice
ISBN13：9780749476533
出版社：Kogan Page Ltd
作者：Andrew Griffin
出版日：2014/04/28
裝訂／頁數：精裝／280頁
規格：22.9cm*15.2cm*1.7cm (高/寬/厚)
商品簡介
Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond to fast-moving crises and recover reputation. Drawing on a diverse range of case studies the book provides practical advice as well as insight and analysis.
An experienced specialist in strategy and crisis management, Griffin argues that crises and issues need careful communication strategies, but also creative decision-making, effective team-work, and decisive leadership.
作者簡介
Andrew Griffin is a corporate reputation specialist and Managing Director of international reputation strategy and crisis management consulting firm, Regester Larkin. He advises leading global companies and brands, helping them factor reputation into their decision making, resolve controversial issues and respond to crises. He is also an adviser to senior executives on sudden incidents, longer-term reputation risks and corporate positioning on controversial issues.
Andrew is a regular commentator, speaker and author, and his previous book New Strategies for Reputation Management(Kogan Page) was published in 2008.
To learn more about Regester Larkin, visit http://www.regesterlarkin.com.
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